You cannot require someone to enter a password, or to have to click through to a second page, in order to effect the opt-out.
This means that the recipient can either reply to the email to opt-out, or they can click a link that takes them immediately to the opt-out, requiring no further action. You provide a fully-functioning method for the recipient to opt-out of your mailings in each and every mailing, and that the act of opting out can only require a single action.All information in your email, both the email headers and body (content) of the email, be true, accurate, and not misleading.The below is current as of 2016, and covers both the original requirements of the CAN-SPAM Act of 2003, as well as the updates published by the FTC in May of 2008. Here is what you must do in order to meet the CAN-SPAM requirements. However, most ISPs and spam filters require more stringent mailing list maintenance processes than CAN-SPAM requires – again, CAN-SPAM is the minimum standard. If you send out email that can in any way be considered commercial, or send email to a mailing list which you maintain, you need to comply with CAN-SPAM.ĬAN-SPAM compliance is the minimum standard which an email sender must meet if they have any hope of having their email delivered to the inbox, rather than it being delivered to the junk folder or otherwise blocked as spam. Complying with the CAN-SPAM act of 2003 and its subsequent newer rules is required of all commercial email senders, regardless of size.
#INTERSPIRE EMAIL MARKETER SERVER REQUIREMENTS HOW TO#
How to Comply with CAN-SPAM and All of Its New RulesĬomplying with CAN-SPAM isn’t just a good idea – it’s the law.